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Academic publications

FAIR TRADE – CONTRADICTING OR COMPLEMENTING SE? A critical research on RISE's Fair Trade activities within a social entrepreneurial framework, Gottlieb, Mikkel , Department Psychology and Eduction, 06/2014, Volume Social Entrepreneurship and Management, Roskilde, (2014) , (Academic Publication)
Small-scale versus large-scale cocoa farming in Cameroon. Which farm type is more ready for the future?, Fule, Chi Bemieh , Department of Economics, 06/2013, Volume European Erasmus Mundus Master Program: Agricultural Food and Environmental, Uppsala, p.54, (2013) , (Academic Publication)
A product chain organisation study of certified Cocoa supply, Afrane, George, Arvidsson Rickard, Baumann Henrikke, Borg Josefin, Keller Emma, Canals Llorenç Milà í, and Selmer Julie K. , The 6th International Conference on Life Cycle Management, 08/2013, Gothenburg, (2013) , (Academic Publication)
Social Innovation Among Ethnics in Cocoa Farming at Sulawesi, Indonesia , Fahmid, Imam Mujahidin , Journal of Biology, Agriculture and Healthcare , 11/2013, Volume Vol.3, Issue 15, (2013) , (Academic Publication)
Sustainable cocoa - a matter of taste?, Laven, Anna, and van der Kooij Susanne , Origin Chocolate Event, 10/2013, Royal Tropical Institute , (2013) , (Academic Publication)

Fair trade and corporate social responsibility-convergence or divergence? The case of the cocoa business

sjon van 't hof's picture
TitleFair trade and corporate social responsibility-convergence or divergence? The case of the cocoa business
Publication TypeThesis
Year of Publication2008
AuthorsChavaz, Julien
Date Published2008///
UniversityInstitute for Environmental Decisions
CityZürich, Switzerland
Publication Languageeng
Keywordscertification, chain governance, chains & relations, corporate social responsibility, ethical trade, fair trade, private sector policies, switzerland

This study compares the approaches of Fair Trade (FT) and Corporate Social Responsibility (CSR) in the context of the cocoa industry. FT and CSR converge with respect to their market-based approach, their provision of private regulation in value chains, and their objective to offer a contribution to sustainable development. FT and CSR diverge, however, in how they address the vulnerability of cocoa farmers, in their response to the prevailing governance of the value chain, and in the level of consumers’ involvement they require. Beyond this comparison, this study shows that the two approaches may be perceived as intermediate stages on a continuum towards the mainstreaming of ethical cocoa products.