Consumers are increasingly aware of the challenges faced by the cocoa sector in which farmers face poor labour conditions and have to cope with problems as poor soil fertility, aging tree stocks and improper use of chemicals and uncontrolled deforestation. Consumers want products that are grown in a responsible way. UTZ CERTIFIED is committed to making a difference for the cocoa sector. And its goal is to create an efficient certification and traceability program for socially and environmentally responsible cocoa production that meets the needs of both producers and markets.