If prices for cocoa are too low, farmers might choose to abandone their farm or cut down their trees and plant other crops.To prevent this from happening, farmers need to increase their income while farming in a sustainable way. On a sustainable cocoa farm, farmers invest in their farm and earn a good and secure income.

There are different ways for farmers to increase their income for example: increase productivity and quality, reduce costs, join certification schemes, receive better market information, join/set up an organization to sell cocoa in bulk or through diversification.