Many farmers produce little cocoa per hectare, affecting farmers' income and the sustainability of the farm. It is therefore seen as a threat for the whole sector. Good agricultural practices together with use of good planting material, pest management and fertilizer is seen as crucial to increase the productivity levels.
Besides volumes of cocoa production also quality plays a key role. Especially post-harvest practices affect the quality levels. Price-differentiation (i.e. higher price for better cocoa) stimulates the production of quality cocoa.