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Academic publications

FAIR TRADE – CONTRADICTING OR COMPLEMENTING SE? A critical research on RISE's Fair Trade activities within a social entrepreneurial framework, Gottlieb, Mikkel , Department Psychology and Eduction, 06/2014, Volume Social Entrepreneurship and Management, Roskilde, (2014) , (Academic Publication)
RECONFIGURATION OF THE COCOA INDUSTRY AND POVERTY REDUCTION IN COTE D’IVOIRE, , 05/2014, Abidjan, (2014) , (Academic Publication)
The Role of Cooperative Organizations in Rural Community Development in Nigeria: Prospects and Challenges, Hussain, Muhammad Shehu , Academic Research International , 05/2014, Volume 5, Issue 3, Usmanu Danfodiyo University, Sokoto, NIGERIA., (2014) , (Academic Publication)
Analysis of Incentives and Disincentives for Cocoa In Ghana , Asante-Poku, A, and Angelucci F , 04/2013, Accra, (2013) , (Academic Publication)
Internal Marketing Policy of Cocoa in Ghana: Farmers’ Incentives and Challenges, Adu-Appiah, A., A. Seini Wayo, Mensah-Bonsu A., and Dzomeku B.M. , International Journal of Innovation and Applied Studies, 12/2013, Volume 4, Issue 4, p.664, (2013) , (Academic Publication)

Internal Marketing Policy of Cocoa in Ghana: Farmers’ Incentives and Challenges

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TitleInternal Marketing Policy of Cocoa in Ghana: Farmers’ Incentives and Challenges
Publication TypeJournal Article
Year of Publication2013
AuthorsAdu-Appiah, A., A. Seini Wayo, Mensah-Bonsu A., and Dzomeku B.M.
JournalInternational Journal of Innovation and Applied Studies
Volume4
Start Page658
Issue4
End Page664
Date Published12/2013
PublisherInternational Journal of Innovation and Applied Studies
Publication LanguageEnglish
ISSN2028-9324
KeywordsCOCOBOD, competitiveness, farmer incentives, internal marketing, licensed buying companies
Lead

The study was conducted to analyze farmers’ incentives and challenges in the internal marketing policy of cocoa in Ghana by using two administrative districts (Nkawie and Dunkwa) of the Ghana COCOBOD. A random sample of 171 respondents was drawn from across the two cocoa producing districts and the data analyzed using frequency tables and the Kendall’s coefficient of concordance. Most cocoa Farmers were found to be land secured because they either owned their lands (73%) or practiced the abunu (21.1%) system of land tenure. Farmers mean age and farming experience were estimated as 52 and 17 years respectively; an indication of an ageing farming population and highly experienced cocoa farmers. Most farmers (87%) believed that the internal marketing policy of cocoa has provided non-pricing incentives for them to increase their cocoa production in Ghana. Prompt payment was found by 79% of farmers to be the most important incentive derived from the policy. This was followed by easy access to credit, and employments at the communities as the Licensed Buying Companies (LBCs) compete among themselves at the farm-gate. However, farmers were mostly challenged by the way the LBCs adjust weighing scales at the farm gate to the disadvantage of farmers. It is therefore recommended that, the competition in the internal marketing should stay as the Ghana Standards Board strengthens their monitoring role
of ensuring that weighing scales are not adjusted to the detriment of farmers.

URLhttp://www.issr-journals.org/xplore/ijias/IJIAS-13-224-10.pdf

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